Empowering Aboriginal youth in Western Australia’s tourism industry

November 14, 2024

Western Australia’s tourism sector is always eager to welcome fresh talent and new perspectives, with a particular interest in Aboriginal youth. This group brings unique cultural insights and a deep connection to the land, adding invaluable depth to the visitor experience across the region.

With opportunities ranging from hands-on work at world-class destinations to connecting with people from diverse backgrounds, the tourism and hospitality industry offers an exciting career path. For those passionate about sharing stories, showcasing stunning landscapes, and highlighting the rich history of Western Australia, this industry provides a rewarding and fulfilling journey.

Recently, Western Australian Indigenous Tourism Operators Council (WAITOC) launched an inspiring pilot program to introduce Aboriginal youth to the possibilities of a career in tourism and hospitality. Over three exciting days, a group of young participants from the Great Southern, Golden Outback and Southwest regions connected with Aboriginal tourism operators, gaining insight into the industry and experiencing a meaningful cultural exchange.

The program included visits to various businesses, such as Kurrah Mia, Margaret River Chocolate Factory, Dolphin Discovery Centre, and Bunker Bay Resort, where local operators generously shared their knowledge and job insights. Participants also enjoyed a hands-on cooking demonstration with renowned chef Paul Iskov at Fervor, learning about traditional bush foods and culinary skills that sparked aspirations for some to create their own cultural ventures one day.

This initiative received overwhelmingly positive feedback, with participants expressing excitement over each day’s new adventures and the chance to meet other Indigenous businesses. Many felt inspired to bring fresh ideas back to their family businesses or set new career goals.

One participant noted: “It was exciting and refreshing to know that each day would be a new learning adventure, which made me look forward to it.”

The program’s success marks just the beginning. With funding from Workforce Australia for further exchanges, WAITOC plans to expand this initiative to engage more youth across regional Western Australia. This multi-generational approach connects Aboriginal youth with industry networks, helping them build a future in tourism that celebrates, honours and sustains Aboriginal culture.

Stay tuned for more updates, and if you know of opportunities or collaborations for future roadshows, please email the Tourism WA Workforce team! Together, we’re building a vibrant, inclusive future for Western Australia’s tourism industry.