Accessible tourism is a $29.2 billion sector of Australia’s visitor economy and it’s growing, offering significant opportunities for tourism and hospitality operators here in Western Australia.
Substantial opportunities
New data from Tourism Research Australia shows that travellers with accessible needs took more than 70 million trips in 2024 and spent 17 per cent of all tourism dollars. With the nation’s ageing population and 21 per cent of Australians living with disability, demand for inclusive travel will only increase.
For accommodation providers, the opportunity is substantial. According to the report Accessible Tourism 2024, hotels, motels and resorts accounted for a quarter of all nights stayed by accessible travellers. This is alongside strong demand for caravan parks and camping – both popular with travellers who value accessible facilities, clear information and welcoming service.
Regional WA stands to benefit most, with 58 per cent of accessible travel nights and day trips already spent outside capital cities.
These travellers are not just passing through. Domestic overnight trips average 3.6 nights and account for $21.5 billion annually. Many travel with family or friends, amplifying their economic impact. They eat out, shop, sightsee and explore natural attractions. In fact, food, drink and accommodation make up more than half their trip spend – a clear signal for hospitality operators to ensure their venues are easy to navigate, well-signposted and inclusive in service.
How to leverage this market
WA tourism and hospitality businesses capture this market by starting with the WELCOME framework, which you can download here.
Other steps include:
- Conduct an accessibility audit to see where you can improve.
- Communicate accessibility features on your website, brochures and social media platforms.
- Provide sensory aids such as braille menus and guides, visual alarms for emergencies and audio guides or written transcripts.
- Train staff so they can confidently assist guests with diverse needs.
- Incorporate accessible technology such as voice-activated assistants, hearing loop systems and accessible reservation systems.
Little changes, big impact
Small changes can make a big difference. Adding grab rails, providing large-print menus, ensuring step-free access, or including detailed accessibility photos on booking sites can open the door to a wider audience. Accommodation providers should also consider family-friendly room configurations, as many accessible travellers journey with companions.
With a strong domestic base and growing international potential, accessible tourism is a profitable and socially responsible investment. WA’s landscapes, attractions and hospitality already appeal to travellers worldwide – ensuring they are accessible will broaden that appeal, fill more rooms and seats, and enhance the state’s reputation as an inclusive destination.
By taking steps now, tourism owners and operators have a clear opportunity to build loyalty, attract new guests and strengthen their business for the future.
Helpful resources
To create a more inclusive tourism industry in Western Australia, explore these resources and advice: