We are industry led, with a strong voice for tourism in the South West.Australia’s South West (ASW) is the peak tourism body for the South West region of Western Australia. The region stretches from Bunbury Geographe to the Great Southern, including the regions of Margaret River and Southern Forests and Valleys.

Our key roles are to stimulate visitation to the South West region and support our members. We are a not-for-profit organisation, funded by a combination of membership fees and support from Tourism WA and local government. Members make up the board of ASW and therefore have an active role in setting the strategy for the region.