Destination Perth, is the Perth region’s peak destination marketing organisation responsible for promoting the city and surrounds as a desirable leisure destination.
Our vision: to establish the Perth region as the western gateway to Australia and a must-visit and experientially diverse destination.
Our purpose: to work collaboratively with stakeholders to develop and facilitate cohesive destination marketing activities to increase visitation resulting in economic benefit.
1. Position Identification
Position Title
Marketing, Events & Administration Officer
Classification
Full time permanent 38 hrs/week
Location
Perth City
Effective Date
March/April 2024
Reporting to
Destination Marketing Manager
2. Purpose of Role
The purpose or prime function of this position is:
To provide all-round marketing, events, and administration support to the team with the function of servicing the organisation’s members and promoting the region’s tourism products and assets through marketing campaigns and activities. This position will have a prime function in supporting online digital activities that deliver upon the organisation’s KPIs.
3. Key Responsibilities and Duties
-
- Marketing activities include, but are not limited to:
Provide support to the Marketing Manager to develop paid social media campaigns (where required)
Proactively and creatively ideate social media content that delivers against content pillars.
Develop monthly social media content calendars (including copywriting and asset sourcing/development and scheduling)
Communicate with social media audiences, respond to social media and website queries in a timely manner.
Manage the email marketing strategy, including EDM production, delivery and database management.
Updating and creating website content including events, offers, blogs and landing pages.
Loading content to the image asset management platform, HIVO and accurately recording data.
Co-ordinate the production of the annual Holiday Planner in conjunction with the Marketing Manager.
Assisting with the production of various marketing collateral and campaign content as requested.
Assisting with report writing, creation and ensuring member participation in campaigns is accurately recorded in the CRM.
Basic copywriting tasks.
Other ADHOC duties as requested.
- Marketing activities include, but are not limited to:
-
- Events:
Co-ordinate and manage 9 Member Mingles throughout the year. (60 to 160 attendees)
Organise and co-ordinate the Annual General Meeting.
Organise board meetings – 6 per year
Organise and co-ordinate small group member training sessions.
- Events:
-
- Administrative and membership activities include, but are not limited to:
CEO administration support.
Minute taking at board meetings.
Answering and filtering daily calls.
Raising invoices and processing payments.
Data input and maintenance of CRM database.
Assisting with the preparation of reports as requested.
Maintaining office supplies including stationery and amenities.
Assisting members with updating and accessing their data.
Liaising with external suppliers and stakeholders as required.
Other ADHOC tasks as required
- Administrative and membership activities include, but are not limited to:
4. Requirements of the Position (or Selection Criteria)
Essential:
1-2 yrs in a Marketing or Communications field
A happy disposition and a team player.
Ability to produce a current ‘C’ class driver license, police clearance, valid passport and appropriate visa requirements (if applicable)
Marketing
1. Understanding of marketing principles, especially digital marketing.
2. Demonstrated experience using social media platforms and scheduling programs with an understanding of community management.
3. Understanding of digital asset management platforms.
4. Strong attention to detail and the ability to multitask.
5. Willing to travel for work. (potential for international travel long term)
Administration
1. Well-developed written and verbal communication skills.
2. Strong analytical and problem-solving skills.
3. Good organisational skills.
4. Ability to work quickly, accurately and meet deadlines.
5. Good presentation skills.
6. Ability to work autonomously as well as collaboratively with a small team.
7. Thorough knowledge of Microsoft Office Software.
8. Excellent customer service skills.
Desirable:
1. Tertiary qualifications in marketing or similar are highly regarded.
2. Knowledge of the region’s attractions and its tourism industry.
3. Experience planning and delivering events.
4. Experience using CRM & CMS platforms.
5. Experience using Adobe InDesign and Photoshop.
6. Experience using Mailchimp or similar.
7. Experience using Xero or similar.
Why you would choose to join Destination Perth.
We are a small, focused, high achieving, skilled and happy team. We work together.
We are supportive in growing your tourism career with professional development opportunities.
Flexible working is offered, working from home one day /week.
Opportunity to experience the wonderful tourism products in Perth & surrounds.
Please send your resume and cover letter, addressing the section criteria, to [email protected]
Applications close 15th March 2024
